Writing a book or stepping onto a stage is a flex. But turning that moment into long-term momentum? That’s where most authors and speakers get stuck.
Whether you’re speaking at a conference, guesting on a podcast, or signing copies at your book launch, there’s one question you should be asking:
How am I turning this visibility into qualified leads who are ready to work with me?
If your current strategy ends at “follow me on Instagram,” we need to talk.
Use ScoreApp: the interactive quiz funnel tool that does more than just collect emails. It builds connection, captures data, and gives your audience a taste of what it’s like to work with you, all before the sales conversation even starts.
What Is ScoreApp?
ScoreApp is not just a quiz builder. It’s your new favorite lead magnet, list grower, audience educator, and silent closer.
Use ScoreApp to turn curious readers, listeners, and attendees into qualified leads by guiding them through a personalized, insight-packed quiz experience. Think of it as a conversation starter that never sleeps.
Instead of offering another generic freebie that ends up in someone’s downloads folder, ScoreApp gives your audience clarity. It tells them where they are, what they need, and how you can help them get there. At the same time, it gives you powerful data about their struggles, goals, and buying behavior so your follow-up hits the mark every time.
If you’ve ever said, “I just need to get in front of the right people,” this is how you do it without burning out or being everywhere at once.
Why You Should Use ScoreApp Now?
According to HubSpot, interactive content like quizzes generates 2X more engagement than static content. And Lucidpress reports that consistent brand messaging, like what you can deliver through a quiz, can increase revenue by up to 23%.
So if you’re an author or speaker who wants to generate traction, grow your list, and engage people past the applause, use ScoreApp with these smart, strategic moves:
1. Create a Quiz That Extends the Book Experience
Why this works: Books create awareness, but quizzes create action.
For example: A nutrition coach who wrote a book on hormone health for perimenopausal women could create a quiz titled “What’s Your Hormone Balance Score?” Readers learn which stage they’re in and get a tailored next step.
How to use ScoreApp here: This grows your email list while also deepening engagement with your book. As readers join your list, you gain a platform for continued conversation, one you control. And that list? It’s your best asset when it’s time to launch your next offer.
2. Build a Quiz to Pre-Qualify Workshop or Speaking Attendees
Why this works: When attendees show up knowing their own challenges, your session hits harder.
For example: A therapist who teaches burnout recovery to other clinicians could use a quiz like “What’s Your Practitioner Resilience Type?” to segment her audience before a workshop.
How it increases success: Use ScoreApp to segment attendees before you even step on stage. They’ll show up more engaged, and your follow-up will land exactly where it needs to..
3. Use ScoreApp to Capture Leads From Podcast Interviews
Why this works: Podcasts build trust. Quizzes capture that momentum.
For example: A speaker who built a six-figure housekeeping business might be a guest on a business podcast and share a quiz like “Are You Ready to Start Your Own Housekeeping Business?”.
How to use ScoreApp: The quiz becomes a soft next step and a strong list builder—turning casual listeners into qualified prospects
4. Design a Scorecard That Diagnoses a Problem You Solve
Why this works: Your audience may not know what their real problem is. A scorecard helps them figure it out—with you as the solution.
For example: A speaker teaching productivity for creatives might create a scorecard called “What’s Your Creative Efficiency Score?”
How it increases success: Use ScoreApp to collect deep insights, not just names and emails. This shapes content, keynotes, and offers that meet people exactly where they are.
5. Segment Your Audience by Stage or Readiness
Why this works: Not every lead is at the same stage. ScoreApp lets you serve beginners, intermediates, and advanced clients without guessing.
For example: A speaker who teaches automation for small business owners might use a quiz like “How Scalable Is Your Business Right Now?” with tiered results like: Foundation Builder, Mid-Scale Manager, or Ready-to-Automate.
How to use ScoreApp: Each segment gets custom follow-up emails, targeted offers, and the kind of personalization that drives higher open and conversion rates.
6. Turn Your Signature Talk Into an Interactive Funnel
Why this works: People remember great talks, but they act on next steps.
For example: A dentist who now teaches a signature method to other dentists could use a quiz like “What’s Your Dental Growth Score?” at the end of a workshop or presentation. Attendees scan a QR code to take the quiz and see how ready they are to scale their practice.
How it increases success: The quiz gives immediate, relevant feedback while moving participants into a nurture sequence or follow-up offer. It helps the speaker stay top-of-mind long after the event and can drive enrollments into a group coaching program, mastermind, or online course.
7. Use Data to Guide Your Next Book, Talk, or Offer
Why this works: ScoreApp gives you the data behind the decisions. You’re not just launching offers based on gut instinct—you’re making informed moves.
For example: An author teaching leadership to mid-career professionals could create a quiz called “Are You Leading or Managing?” and collect data from hundreds of responses.
How to use ScoreApp: That data reveals patterns and pain points, information that can shape the next chapter of your book, your next speech, or your next scalable program.
“Quiz funnels are one of the most underutilized tools for speakers and authors. When done right, they position you as an authority, collect data, and create a personalized journey for your audience.” – Brianna Rose, Brand Strategist for Thought Leaders
“We don’t need more content. We need more clarity. Quizzes give your audience a mirror—and the right mirror always creates movement.” – A. Freeman, Content Funnel Architect
Ready to Turn Interest Into Action?
If you’ve got a quiz that isn’t converting, or haven’t built one yet, take my Quiz Funnel Diagnostic.
This interactive quiz will help you:
- Identify exactly why your quiz isn’t converting (or what’s missing if you haven’t built one yet)
- Discover the biggest opportunity to fix or optimize your funnel
- Learn what kind of quiz and follow-up path will best serve your audience
Or if you’re ready to skip the guesswork and get expert support:
I am the first U.S.-based ScoreApp Partner and helped clients around the US to build successful quiz funnels, including one client who had a $15K launch in the very first month. Whether you need clarity, structure, or a done-for-you solution, I’ll help you scale smarter.
FAQ
How much does ScoreApp cost?
ScoreApp starts at just $37/month, which includes up to 5 quiz funnels (Scorecards). Plans vary based on the features and volume you need.
What if I’m not tech-savvy or overwhelmed by the setup?
No worries. Score App is user-friendly, but if you are still overwhelmed, Chris offers a Done-For-You service where she helps set up your entire ScoreApp funnel, from strategy and copy to full integration. You won’t have to figure this out alone.
Can I use this if I’m not a coach or influencer?
Absolutely. ScoreApp works beautifully for therapists, authors, consultants, course creators, and service providers. You don’t need a big following, just a message that matters and a desire to serve.
What makes a quiz funnel better than a typical freebie?
A well-built quiz engages your audience, segments them by need or stage, and delivers real value up front. It also gives you critical data to understand your audience better and sell to them more effectively.
Your audience is already looking for a solution.
Let’s build the quiz that helps them find you.
