Building Outloud
Get Behind-the -scenes Emails on:
Come behind the scenes with me for the unfiltered view of what’s really happening. You’ll see the frameworks that work. The chaos between launches. The struggles. The wins. Everything.
PLUS, as a welcome gift, I’m sending you the exact step-by-step blueprint I use with my private clients to go from “I have an idea” to “I have a course I can sell.”
Keep going on this authenticity. It is so refreshing! Xo
Kids, marriage, faith - it all works together.
It's like having a business bestie who gets that life is messy but we're building something beautiful anyway.
Her shower thoughts are better than most people's planned content!"
The emails are great...WWE and ME
Also, thank you for talking about frameworks (and roombas) in your sequence. You inspired me to relook at my program framework. I had created a visual framework and an acronym. I thought about going with the visual but it wasn't resonating with me. I just reviewed my acronym framework and realized it resonates so much more!!
I'm gonna share it with you here because I've got new excitement around it:
S.T.O.R.I.E.S.
S - Strategize and align
T - Tell stories with audacious authenticity
O - Own your messaging
R - Release blocks
I - Identify as a Writer
E - Ethical copywriting
S - Soulfully sell with sequences
I LOVE me some grits and yes, they do try to murder you with those grit missiles!
Please send your recipe. I wanna make sure I have my measurements right. Appreciate it and I'm really enjoying reading your emails!
The Heart Behind these Emails
Chris M. James
The Woman Who Helps You Build the Business You Prayed For (While Her Kids Scream Kamehameha in the Background)
Hey, I’m Chris M. James.
I help purpose-driven entrepreneurs build courses and membership businesses that actually scale, with systems that don’t fall apart at 2 AM.
I’m the behind-the-scene person who helped them launch six- and seven-figure campaigns, and turning their ideas into a profitable business that give them their life back.
But there’s something that I rarely tell anywhere else:
Behind every successful launch are sleepless nights, last-minute pivots, and moments of pure chaos.
It’s not all success and pretty. There are messy middles and plenty of real life happening in the background.
And if you’re wondering what that actually looks like…
A Normal Day In My Life
Coffee. Prayer. Telling myself I’ll go to the gym tomorrow because I’d rather read.
Deep in an automation flow that’s this close to working perfectly.
Phone call from the teacher. One of my sons is making Dragon Ball Z noises in class. Again. It’s the Kamehameha. It’s always the Kamehameha.
Back to the automation. Sweet-talking Zapier like we’re in couples therapy.
At Sam’s Club buying party-size bags of everything. Not because we’re having a party. Because I have growing boys who eat like we’re personally restocking a small country.
Building a system so elegant it makes me emotional.
Text my husband to pick up milk.
Realize I just sent that message to my automation workflow instead of my husband.
My team is very confused. My husband still doesn’t have the grocery list.
That beautiful system breaks. I threaten to throw my laptop out the window and watch it burn. Muahahaha.
Mentally play out the entire saga: driving to Best Buy, waiting in line, buying another computer, figuring out how to operate the new one, realizing Windows 11 moved everything again—
Snap back to reality. I just wasted 15 minutes on that imaginary disaster.
Fix the problem instead. Because spite is cheaper than Best Buy.
That’s the real side of building a business.
And I’m going to share everything with you here. The wins, the lessons, and everything in between.
Because the truth is, the real magic doesn’t happen when everything’s polished.
It happens in motion. In the middle of real life, with kids yelling in the background, tech breaking, and grace showing up just in time.
That’s the story I want to tell you. The honest one.
Think of this as a peek over my shoulder. No gatekeeping. No sugarcoating.
Sound like your kind of vibe? Welcome aboard.
Join my email list and you'll get:
- Behind-the-scenes stories from six- and seven-figure launches (the wins, the spectacular fails, the 2 AM breakthroughs)
- Frameworks and systems that actually scale
- Faith and mindset reflections that keep me sane when everything's on fire
- Movie metaphors, marriage lessons, and real talk about what it takes to build something that lasts
- The messy middle moments, where the real magic happens
Plus, You’ll Get This FREE:
Framework Freedom Checklist
Feeling overwhelmed by complicated offers and messy systems?
The Framework Freedom Checklist helps you cut through the noise and simplify your offers, systems, and strategy, so you can focus on what actually moves the needle.
Join now and get it sent straight to your inbox.
If You’re Building Too, Come Join Me!
You’re done with the “hustle harder” advice and the guru’s Instagram posts that don’t show the reality. You want the real story. The messy middle, the pivots, the strategies that actually work. That’s exactly what you’ll get here. No spam. No hype. Click below and join me.
