The Day I Learned About Assumptions
Back when we were stationed in Texas, I had this little routine.
Picture me: standing in the doorway, neck craned like a flamingo on caffeine, trying to sneak a peek at the porch without actually stepping outside. Why? Because pants were optional and neighbors had eyes.
I was in my signature head-to-toe black (because colors required emotional bandwidth I didn’t have), managing four boys inside who were… let’s call it enthusiastically alive. I was basically a well-dressed hermit who occasionally emerged for package retrieval.
This was my life. Quiet. Efficient. Isolated.
Eventually, we met the neighbors. Super friendly. We’re chatting in the driveway when suddenly, the wife’s eyes go wide.
She blurts out, “We thought you guys were spies!”
I blinked. “Spies?”
And that’s when it hit me.
We had built a whole perception we didn’t mean to.
We were totally normal. But what we thought we were communicating, and what people actually received, were two different things.
And that, my friend, is exactly what happens when your quiz isn’t converting.
Why Most Quiz Funnels Stay Stuck With Zero Conversions
Mistake #1 – Building the Quiz Funnel Before Clarifying the Message
Most coaches dive straight into ScoreApp thinking the questions will figure themselves out. They spend hours crafting what they think are brilliant questions, but they never clarified what story they’re trying to tell about their expertise. The result? A quiz funnel that sounds like everyone else’s.
Mistake #2 – Assuming Your Audience “Gets” What You Do
You might know you help people. But can you articulate exactly how in one compelling sentence? Most can’t. So their quiz results fall flat, follow-up emails feel templated, and people take the quiz… and disappear.
The Real Reason Your Quiz Isn’t Converting
People are making assumptions about you and your offers based on fragments:
- Your quiz title.
- Your result descriptions
- The CTA at the end
If those fragments don’t tell a clear, compelling story about what makes you different, your audience will create their own version of the story, and it probably won’t be the one you want.
The question is: What story is your quiz really telling? And is it connecting people to your actual expertise?
The Turning Point: What My Spy Story Taught Me About Messaging
My Accidental Messaging Breakthrough
Standing there listening to my neighbor explain their elaborate theory about my secret government life, I realized something profound. They weren’t wrong to create a story about me. They were human. We all do this. We take limited information and create a narrative that makes sense to us.
They saw:
- Black clothes
- Hermit behavior
- Amazon obsession
- Military base housing
And they essentially wrote a spy novel. Reality? I’m just a mom who prioritized comfort, privacy, and efficiency over small talk.
The Quiz Funnel Connection I Wish I’d Seen Sooner
Your quiz takers are doing the exact same thing. They’re taking your quiz title, your questions, and your results and creating a story about whether you can help them. If your messaging is unclear, they’re filling in the gaps with their own assumptions, and those assumptions probably aren’t leading them to book calls.
The Clear Message Method
Step 1 – Define Your Unique Approach (Not Just What You Do)
Before you write another quiz question, get crystal clear on HOW you help people differently than everyone else in your space. Not “I help with mindset,” but your method, framework, or philosophy.
Why This Step Matters
When you can’t articulate what makes you different, your quiz questions sound generic, your results feel like horoscopes, and your calls-to-action don’t create urgency. Positioning is the foundation of conversion.
Quick Action You Can Take
Complete this sentence: “Unlike other [coaches/consultants] who [common approach], I help my clients [your unique method] so they can [specific outcome].”
Step 2 – Align Every Quiz Funnel Element With Your Methodology
Your quiz title, questions, and results should all reinforce the same core message about your unique approach. If someone takes your quiz, they should understand not just their problem, but why YOUR method is the solution.
Common Mistake to Avoid
Don’t create quiz results that could apply to anyone. Each result should clearly connect to a specific aspect of your methodology and naturally lead to your offers.
Example
One client was getting quiz completions but zero calls until we rewrote her results to showcase her unique “Seasons of Business” framework. Result? People now book calls asking for it by name.
Step 3 – Make Your Next Steps Clear, Specific, and Actionable
Don’t just say “book a call.” Make your quiz funnel’s next step feel like the natural, obvious move.
Tell them exactly what they’ll get based on their result, and link it directly to your method.
Why This Step Matters
Vague calls-to-action get ignored. Specific, relevant next steps that connect to someone’s quiz result feel like the natural progression they need.
Quick Action You Can Take
Rewrite your quiz result CTAs to include: “Based on your [specific result], here’s exactly what we’ll cover in your strategy session: [3 specific outcomes tied to their result].”
Fast Wins – What You Can Do in the Next 7 Days
3 Quiz Funnel Optimization Actions
- Audit your current quiz messaging: Look at your title, questions, and results. Do they clearly communicate what makes you different, or could they belong to any coach in your space?
- Define your signature method: Write down the 3-5 steps or principles that make your approach unique. This becomes the backbone of your quiz.
- Connect your results to your offers: Rewrite each quiz result to clearly explain why your specific methodology is the solution to their specific problem.
What Happens When This Works
Real Results From Applying This
When coaches clarify their messaging and rebuild their quiz funnel around their unique methodology, the transformation is noticeable. Instead of generic quiz completions that lead nowhere, they start getting consultation requests from people who specifically want to know more about their approach.
The shift happens when people can finally understand what makes you different. Instead of taking your quiz and disappearing into the digital void, they start engaging with your follow-up content and booking calls because they “get” what you do.
The Cost of Staying Stuck
Every day your quiz funnel isn’t converting is a day your ScoreApp account gathers dust and your quiz performs like a chocolate teapot. Meanwhile, coaches with clear positioning are building audiences, booking calls, and scaling their businesses with systems that actually work.
Key Takeaway
Your quiz isn’t failing because of bad tech or questions. It’s failing because people can’t see why you’re the coach for them.
You’re not broken. You just need message clarity.
Ready to Build a Quiz Funnel That Actually Converts?
Wondering what’s really keeping your quiz from converting? Take my 90-Second Quiz Funnel Diagnostic to discover exactly where people are checking out and what to fix first.
P.S.
Still not a spy. Though I’ve gotten pretty good at diagnosing why brilliant coaches have quiz funnels that perform like they’re written in invisible ink. If that sounds familiar, the reality check will show you exactly what’s wrong and how to fix it.
