Building a Membership or Coaching Business? Unlock The Vault: Free Tools to Clarify Your Offer and Attract Dream Clients!

Why You’re Not Hitting Your Business Goals (And How Your Calendar Is the Missing Link)

If you’ve been grinding, investing, showing up for everyone (even missing big events because you just want to “do more” work—but still not seeing the business results you want—this is for you.

Because it’s not always about effort.

And it’s definitely not always about knowledge.

You have to have an intense desire for this work to work for you.

And if you’ve been given a vision—one that keeps pulling on you, whispering when you try to settle—that’s not by accident.

You’re here for a reason.

This calling, this business, this life you’re building…

It’s not random.

It’s your assignment.

Let’s talk about why it’s not flowing like it should—and how to shift that, fast.

What’s Really Blocking You from Business Growth?

You’ve likely done the courses, joined the programs, maybe even worked with coaches.

But results don’t always follow investments.

And it’s not because the info didn’t work…

It’s because you didn’t have the system to make it stick.

More specifically:

  • Your calendar doesn’t reflect your goals
  • You’re not doing visibility work consistently
  • You’re hoping inspiration will replace implementation

And it never does.

You don’t need more tips.

You need a framework that honors your vision—daily, weekly, quarterly.

What’s Missing? A Calendar That Honors the Assignment

Here’s the reality check I had to sit with:

If my calendar doesn’t reflect my goals, then I’m not building—I’m just reacting.

You don’t rise to the level of your dreams.

You fall to the level of your systems.

And when your calendar is just full of random to-dos or endless client delivery with no time blocked for your brand visibility, sales, or content—you’re unintentionally blocking your own overflow.

How I Used to Plan (And Why It Wasn’t Working)

There was a season when I treated marketing like an afterthought.

Client work? ✅

Family routines? ✅

But marketing? If I had time (but really low-key hiding).

Which meant I barely posted, didn’t pitch myself, and I definitely didn’t build trust at scale.

Until it hit me—marketing is not optional if you want to lead.

It has to become one of your non-negotiables, just like prayer, health, and reading to your babies before bed.

That shift changed everything.

Step-by-Step: How to Build a Schedule That Moves the Needle

Step 1: Start with the Vision

Ask: What do I want to be true in 90 days?

  • Is it revenue?
  • Subscriber count?
  • Consistent content?

Define it clearly.

Step 2: Map the Milestones

Break your vision into key steps—like launching an offer, publishing 4 blogs, or pitching yourself to podcasts.

Then assign each one to a specific week.

Step 3: Build Your Weekly Non-Negotiables

Don’t wait to “find time.” Build the habit now. Weekly non-negotiables might look like:

  • Prayer and Journaling
  • 1 YouTube video (practiced + recorded)
  • 2–3 IG posts
  • 1 email
  • 5 daily sales/engagement touch points
  • 1 hour of skill building (copywriting, video, sales)

Step 4: Turn It Into a Living Calendar

This is what I now teach and model: your calendar must reflect your calling.

Use ClickUp, Google Calendar, or your printed planner (especially if you’re getting my Q4 planner when it drops later this year) to actually block this into your schedule.

Key Insight: You’re Not Behind—But You Are Responsible

What you track improves.

What you put on your calendar gets done.

You don’t need a content fairy or magical energy boost (actually yes, yes we do:))

You need a clear plan that doesn’t depend on inspiration to move.

And you need to keep showing up before you feel like it.

This isn’t just about hustle. It’s about alignment. 

Faith without works is dead—and a vision without time on your calendar is just a wish.

This Is Your Assignment

No one else can steward the vision you were given.

And no one else is responsible for making it real but you.

Your future self is going to thank you for:

  • Prepping the script
  • Laying out the outfits
  • Scheduling the time
  • Following through

And yes, she’ll thank you for reading this blog and deciding:

“No more random hustle. I’m building my brand on purpose.”

Start today.

Start with your calendar.

Because if your calendar doesn’t reflect what matters, your goals will always feel just out of reach.

If you are still unclear on what your priorities should be for your business or how to create a purposeful plan, get on my calendar, and we can chat more. I help female business owners to scale sustainably by turning their wisdom into sellable offers. Choose a time -→

https://chrismjames.com/book/.

Until then, happy planning! I’m cheering you on every step of the way.

Chris

What's The Perfect Pricing Strategy for Your Coaching Program?

Chris M. James

A former government worker turned speaker, coach, and entrepreneur, Chris is a Program Creation Specialist for 6-figure women eager to change lives by teaching the secrets of their industry success.

She loves helping visionary women overcome the strategic, operational, and mindset challenges that are holding them back from building a thriving, sustainable coaching business!

Share it:
Keep Reading
🔓 Unlock

The Vault

Get instant access to all these freebies

Ready to turn that brain of yours into a money-making machine? Time to stop hiding that superpower. The world needs your genius!

Plus: We keep stuffing more goodies in here. It’s like Mary Poppins’ bag, but for boss ladies!